Workflow: Signalera 1967

Here is a little behind-the-scenes example of my creative process. With every one of my designs I try to flush out the major elements early on before I start the lengthy task of generating all of the assets needed to build it. It’s an organic process, sometimes taking odd turns midway through, but the Signalera 1967 piece is a good example of holding the same concept through to completion.

I start with an initial sketch (normally in my sketchbook) then move on to Photoshop where I do some quick color composites. I then rough up a version in Illustrator so I can really look at color treatment with simple shapes. Once I’m happy with the high-level concept, I’ll start creating my elements and building the piece.

You can see a larger version of the above graphic right here.