VH1 Latin America rebrand

Last year I was contracted by VH1 Latin America to develop some style boards for their upcoming network rebrand. MTV really wanted to push a retro/modern theme using bright colors inspired by those network ids from the 1970s, so I had a great time developing some artwork for them to use throughout the campaign.

The video above is a compilation of all the motion work created by the talented folks at Laundrymat in Los Angeles. The static elements I contributed were really brought to life by these guys, you can see my linework in the beginning and end portions of the video. They even used one of my designs for the background of their website :)

I was also blown away by the other talent VH1 recruited to provide styles and illustration for the campaign. If anyone knows who contributed to this project I’d love to get some links posted to their work.






11 responses to “VH1 Latin America rebrand”

  1. Andrea Pelizzardi Avatar

    Amazing work!
    It reminds me of “DVNO” by Justice, video by So-Me.

    Another great content on Signalnoise :)

  2. J. Roveda Jr. Avatar
    J. Roveda Jr.

    Hey, nice work! It really has the look and feel of Vh1.

    Some of these will probably be transated to Portuguese in order to be broadcasted here in Brazil.

  3. Mbithi Masya Avatar

    Wow!That was something else. They did such a great job bringing you work to life. I’m totally impressed! Was all the work yours? Including the characters?

  4. james Avatar

    Thanks everyone.

    Mbithi, I only provided VH1 with the stylized line imagery. What I gave them was static and Laundrymat really took the idea and ran with it. Outside of that, the rest was created by other illustrators and designers and they did an amazing job. Love the animated logo designs in there.

  5. Ryan Gonzalez Avatar


    Very retro, dynamic, and colorful — it looks like they put your work to good use.

    So nice.

  6. Horacio Avatar

    I saw this on tv a few months ago ;) looks great…
    Part of the other work is from PepperMelon http://www.peppermelon.tv/projects/vh1.html

  7. LV Avatar


  8. Jukes Avatar

    I had to watch this twice because I was honestly a little let down the first time I watched it. Don’t get me wrong, this is some seriously rad motion work but I was such a fan of the board work that I couldn’t wait to see that modern retro style in action. I was hoping for a little more James White and a little less ’80s retro + DVNO video influence.

    That being said, the second time I watched it I was able to enjoy it for what it was, a truly incredible and inspiration piece of motion work.

  9. Joel LeIevre Avatar

    Nice work dude! It’s great your work in motion; beauty!

  10. Max Dominguez Avatar

    Awesome stuff

    anyone know what song that is used in the video?

  11. Roman Telford Avatar
    Roman Telford

    Very reminiscent of the D.V.N.O video clip by Justice, and the song is “Into The Galaxy – Midnight Juggernauts”

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