With all of the logo and identity posts I have been writing and thinking about lately, I decided to look into some of my favorites and the history behind them. And it’s no secret that I love broadcast design.
So here is a look back at the history of the NBC peacock design, and the deviations the company explored along the way. Very interesting how they departed from the peacock for almost 20 years before it eventually re-emerged.
Note: There are a few inconsistencies here in terms of date because I’m sure the corporate logo differed from what ended up onscreen at the time.