I am very proud to announce the official launch of the Signalnoise line of designer t-shirts, now available for purchase in the Signalnoise Store. This project has been many years in the making, and I’m really excited to offer some new, fun apparel.
I’ve been a designer for my entire adult life from 1998 to 2010, working at a variety of local agencies here in Halifax as well as working on a freelance basis for many big international clients. For the duration of that time I have never stopped working on personal projects on my own time, continuing to push forward with my personal skills and ambitions as an independent artist. One of the dreams I’ve had since my teens is designing my own line of cool and fun t-shirts.
So, in June of 2010, I decided the time for talk was over. I quit my full-time design job to properly invest my own time and money into the Signalnoise line of designer t-shirts, which I am excited to unveil today. I wanted to do everything my own way in order to keep that same level of excitement I had back in my teens when I started thinking about my own t-shirts. The shirts are sketched, designed, printed, packed and shipped right here in Halifax, Nova Scotia with no investors, business loans or start-up cash. 100% of the investment is my own, and inspired by guys like Scott Hansen, Johnny Cupcakes and Joshua Smith who are rockin’ it independently. This is grassroots, man. Right where I want to be.
This project has also brought me back to illustration, something I’ve been doing since the age of 4 but was replaced in recent years by the computer. I’m happy to be taking Signalnoise into a new direction that brings me back to where I started, with a pencil and a piece of paper. Although this time around, I won’t be stealing mom’s good typewriter paper. :)
On top of that, I took great care in creating the supporting materials to promote my t-shirt line, including the packaging, freebies, look book, photography and the commercial you see above. I saw the commercial as a challenge because I’ve never created one before, so I wrote, designed and edited the whole thing just to see if I could do it. And with the help of a few friends the whole thing came together in a hilarious way. Huge thanks to Nick Campbell for creating the awesome 3D Signalnoise intro sequence, Chris Toms for shooting all the video and photographs, and Lucas Gardiner for creating the excellent music track. You guys rule.
Want to see a little preview of some upcoming designs? Download the Signalnoise Look Book (pdf).
About the Shirts
All of the Signalnoise t-shirts are printed right here in Halifax, Nova Scotia. I even had to haul all the boxes back here myself. All are silk-screened on Gildan 2000 t-shirts: 100% Cotton preshrunk, double needle top-stitched neckline, double stitched sleeve and waist hems, and seamless collar with taped neck and shoulders.
These 4 designs are currently available in S, M, L, XL and XXL on unisex t-shirts. I will be offering ladies cuts in the near future as I expand, but for now I only have unisex versions of the designs. All t-shirt orders are shipped in a quality, black zip-locked bag to protect from moisture, along with a free swag bag which contains Signalnoise stickers, buttons and other little fun items as a way of saying thanks for your support.
This first run is fairly limited, so if you are looking at grabbing one of the kick-off Signalnoise shirts you might want to hurry in case they go fast! Ordering begins today for this first run and shipping will begin next week.
Will this Signalnoise t-shirt line be a successful endeavor? Well, this is a gamble on my part so only time will tell. But I can promise you I will be working as hard as I can to bring new and fun ideas to this project, both from the design side and the promotional side. This has been a dream of mine for quite some time, so it’s time to put the pedal to the metal.
Thanks so much everyone for the constant support and encouragement. Whether you went out of your way to send me an email or throw a note via Twitter, your support and kind words are extremely inspiring and I appreciate each and every one. It’s easy to stay motivated when you have such wonderful people egging you on, you guys are awesome.
So, swing on over to the Signalnoise Store to check out the new Signalnoise t-shirts!
Atta boy James!
Congrats, James! This is a huge personal milestone… hope it feels good? :)
Going to purchase one – just don’t know which one yet. Guess the classic T.
Good luck, see you tomorrow!
Enhorabuena!!! James, good luck man.
¿Why holding a pen? ha.
Extremely happy for your new endeavor! I’ve bought the poster, I’ve got the stickers and now I want a t-shirt. Thanks for being such an awesome graphic artist. It’s hard not to support such creative work.
This is really a great achievement! Thanks for inspiring the world! Proud to wear one of them! 100% Canadian! ;)
James, which one is your favourite?
Oh crap! Why do you always make stuff that just fucking rocks!?! Really! WHY?! It’s very hard on the wallet you know. ;)
I just might have to buy a few of these (LOVE 2012 and Black Metal Busters – funny as hell).
Keep up the wonderful work James!
Stoked to have just purchased my very own signalnoise t-shirt! Just learning in the world of design, and am a big fan of your style!
Keep your edge!
Perfect timing! I’ve been on a serious t-shirt buying binge over the past week or so, and I love the 2012 shirt. Cha ching!
Congrats on all your success, James, and I’m excited to see what you come up with next!
These are the shit, dude. Excellent work.
Great looking shirts, The Toxic and Black Metal are my favorites. Good luck with the release and sales hope all goes good.
They look awesome James, congrats man!! Can’t wait to get mine! Your an inspiration to everyone!
Haha, nice touch with the gameboy in the video!!
Love the pen in the hand at the end—very Old Spice of you. I’m looking forward to the Signalnoise Army shirts!
Congrats on your t shirts, they look great! Have you considered using some of your poster designs as t shirt prints? Some of them would make sick t shirts (‘Liquid Gold 77’ and ‘Dagger Woods’ in particular) or is the place you’re going to restricted in the amount of different colours you can use?
Hey, great presentation. Messy day for a launch. I want one of each..ha ha. Looks great…wonder where your talent comes from?? Keep up the good work. Congrats..very proud
Oh man. The launch designs are awesome. Amazing work once again James.
Good look. Like the Tees.
I trully believe we are witnessing the rising of a legend and the beginning of a new era. Congratz James, I’ll order mine as soon as I can :D
Congratulations James!!, keep rocking! Can’t wait to get mine in the mail.
A new level of design awesomeness!!! Good job James!
Damn, that Black Metal Busters shirt is so grim and frostbitten. I might go ahead and get myself a Signalnoise Classic shirt. Simple yet elegant.
I wonder how many fans you lost with that upside down cross. I bet a lot. Great designs though! #signalnoise 2012 is the slickest.
These all look great. Serious professionalism behind all of the designs. That 2012 shirt is really awesome.
Get them on some tri-blend or similarly semi-stretchy material and I’ll be all over them. Ever since Scott Hansen started making his shirts on that material, I can’t go back.
Best of luck.
Oh, and Kevin Falk: The upside down cross is actually not as anti-religious as you might believe. It’s actually St. Peter’s cross. Anyone offended by that should probably get an education in their own religion.
Hello! Splendid shirts but I want to be sure I’m buying the right sizes. Do you have a size guide?
DUDE! You absolutely rock. I mean, absolutely! These T-shirts are a dream! ANY Signalnoise design would rock them. Man, you’re my favorite designer. Yes, my inspiration.
I think there is a site posing as this site which is a malicious software launch site. I went to google and typed signalnoise- the first link was http://www.signalnoise.com it looked exactly like this site but launched a pop-up series with a fake security threat warning… just thought I’d let you know in case it causes some real problems.
Just to verify that it isn’t a one time thing: I had the exact same problem as Lucas when I just typed in your URL. What a terrible time for someone to pull this kind of crap.
I’m seriously humbled by the massive response to the new t-shirts everyone. Thanks so much for your support, tweets, emails and orders over the past 2 days. You are all amazing, and inspiring me to keep things rolling with this new venture. You all rock.
Lucas and Chris, thanks very much for the heads up. I’m busy looking into the issue to see if I can get it resolved. I appreciate the comments.
Congratulations! I am also looking to launch a line. But with a few friends. Your presentation is very polished and professional. I really like it! Love the colors too!