I spoke at Montreal Meets on April 9th and one of the big hooks in my presentation was revealing this poster onstage for the first time. Until now, it had only existed in cellphone photos on Twitter. But here we go, a poster for one of my favorite films: BLADE RUNNER.
This poster truly represents the new direction I’m forcing into my work. I’ve had a keen interest in designing movie posters for quite some time, and this was nothing less than a huge undertaking. From reference photos, digital studies to the final build it took about 2 weeks full time to get it done. Another big departure was building this thing entirely in Illustrator. There is zero Photoshop work in this piece, something I’m pretty proud of. If you saw my Influxis Voodoo Lounge presentation at FITC Toronto 2012 you would have seen an indepth process of how I planned and built this poster. Really long process, so long it ultimately changed how I work.
This poster needed to be treated with respect. I love the film and it has a huge following all over the world. It ultimately defined a new genre of science fiction in both story and atmosphere, and I needed to keep that intact as I worked through the design. High scrutiny was placed on every element in this poster to ensure I got it right. Pursuit of a proper representation of BLADE RUNNER.
“All those moments will be lost in time, like tears in rain.” – Roy Batty