Here is a recent poster design I created for the Nike Track Nationals event. I had a great time working with the folks over at the mighty Nike, they wanted something bright and explosive to kick-of the event promotion.
This was a challenge as I was hired to create a design surrounding all of the elements they supplied me with, including the logos and photographs. My designs is typically more simplistic then this, so it was an enjoyable deviation from my Signalnoise work as I massaged the elements into the concept. I had a great time developing that colorful pixellated background.
As with most of my posters, I went through a few different versions before landing on what Nike was ultimately looking for. Here are a few working concepts as I explored:
Thanks so much to the team over at Nike for this project. Lots of fun. You can also swing by Niketracknationals.com for more information about the big event.
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