My Winnipeg Jets logo

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  1. As far as I understand it the military feel of the logo was meant to pay respect to the Air Force base in Winnipeg. I think its a cool tribute! Im not quite a fan of the Jets typeface but that winged logo totally makes up for it.

  2. This is a really great design James. In particular, I like that you stayed away from an angular look and went with the rounded effect. So many sports logos recently designed have so many sharp angles, it’s nice to see something different.

    I like seeing what other designers have been coming up with as well. I thought that this design posted on Dribbble was pretty clever as well:

  3. Kay, no I have no plans to release the vector file. Sorry about that!

    Patrick, you’re absolutely right. They spoke about consulting with the Canadian Air Force during the design, which is pretty cool. I only mention that because it looks ‘very’ military, y’know? Very serious. But you’re right, that winded version is cool and would look great on the shoulders.

  4. Great write-up James, love your design. As far as the official one goes, I’m not a raving fan, but it’s growing on me. Like you, I was relieved to see that it wasn’t your typical 90s-00s swooshy and trendy sports logo. The negative feedback online is typical knee-jerk reaction from the designers and non-designers alike. Those who don’t like it because of the military association are just being silly.

    I am curious to see, from a distance, how the jet and leaf look against each other. They may just morph into a blob, maybe some separation of the two could help in that regard.

  5. Totally! I’m also glad it’s not a jet shooting flames like you said. Your logo is a nice take on the theme as well!

  6. Paul, I agree on all points, knee-jerk is a good way to put it. And the separation you mentioned is what I’m thinking too. If you squint it kind of resembles the full maple leaf in silhouette, but need to see it in action.

  7. I think I prefer your logo, actually, especially on a technical level.

    I like the official one BECAUSE of the military feel, but I think they went too far into “Canada” and not far enough into “Jets” or “hockey”. Look at the real identity again and pretend it says “Canada Jets” instead of “Winnipeg Jets”… it feels like it fits better, no?

    I also want to see it “from afar”… the jet on the maple leaf in the circular version may or may not work, but I have to say, something about that ‘notch’ at the top of the circle really grabs me. I dig it.

    Anywho… good post and good alternative version!

  8. Yours is way too soft. It’s a hockey team, not reading rainbow.

    Also, it’s a jet, not a rocket ship.
    Stars? What were you thinking?

  9. I think that a lot of people are coming around to the new logo now that they’ve slept on it. It’s grown on me in the past couple days.

    James, I’d love to buy some stickers once you’ve got ’em made up. If I slap one on my car, it’ll stand out a bit and help me find where I’ve parked after the games. ;)

    Keep up the good work.

  10. I have to say I preferred the Thrashers logo better, However, as a former season ticket holder from Atlanta, I may be a bit biased.

    Nice logo James! Nice write up too. Good luck Jets.

  11. Checked out your link to previous Hockey Logos and i cannot believe that the Anaheim Ducks have changed their logo, one word, LAME!!

    On another note, i really like the ‘military style’ that the Jets have gone for, i think it looks badass!

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