I’m extremely proud to show the work I’ve been doing for UbiSoft in support of their upcoming release, FAR CRY 3: BLOOD DRAGON. Me and the team at UbiSoft have been carving this stuff out for the past 8 months or so and having a great time the entire way. The game is super 80’s movie inspired, stealing cues from genre action films and VHS culture, so as you can imagine I was ALL OVER this thing. As the materials were linked online over the past month, a few keen-eyed nerds spotted a potential Signalnoise influence, well I can finally say that you were right.
We started off by designing the main logo for the game, seen above on the posters. Chrome letters and pink paint, we knew what we wanted right off the bat so I got to it. The posters were the biggest deal, and had me doing sketches and comps as we figured out where things would land to compliment the game aesthetic and all the awesome crap we loved as kids. When you have a client writing back saying stuff like “MORE FUCKING LIGHTNING!”, you know you fell in with a great crowd. I pulled out the Struzan-inspired techniques and got to it.
I should also point out, that’s one of my favorite action stars in there, Michael Biehn. You’ll remember him from TERMINATOR, ALIENS and THE ABYSS. He’s the star of the game and it was amazing to use his likeness in this piece. I was shaking as I built that poster.
That video was created by the team at UbiSoft and… wow, it just blew my face clean off. 80s animation, VCR tracking, so good. I didn’t have anything to with the trailer and I saw it for the first time when it was launched yesterday. I just needed to include it here out of pure love. The best game ad I’ve ever seen. So proud of my pals at UbiSoft.
There will be more to come as UbiSoft and I plot more goodies for FAR CRY 3: BLOOD DRAGON (which launches May 1, I believe). A giant shout-out to my pals Jason Eisener for linking me to this amazing project, and to my new partner in ’80s crime, Dean Evans for keeping me laughing and inspired the entire time.
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