Upon the recommendation of several friends, namely Jason “Hobo With a Shotgun” Eisener, I finally sat down last week to watch DRIVE. The movie was said to be highly stylized and quite a surprise in it’s execution and originality. It didn’t disappoint, loved every second. Every once in a while a movie appears where midway through I think “Man, I’d love to design a poster for this thing.” Obviously, that happened with this film, so I got to it.
Here is my unofficial poster for DRIVE, standing at an official 24″ x 36″. I wanted to challenge myself to do something almost 100% digital paints, limited colour palette with very few effects. I used a similar process with my Hobo With Shotgun poster, but streamlined everything this time around. Simplified the content. The film had a strong but modernized 80’s vibe, and I really wanted to keep that flavour intact. Listened to a pile of Kavinsky during production hoping to infuse some Night Call into the design.
Here’s a detail shot:
A couple of studies I created while planning things out:
This poster has been sent to the print shop and I’m awaiting a proof as we speak. I’m doing a super limited run to start things out, hand-signed and numbered. A handful are already spoken for by VIPs, but this Wednesday I’ll be announcing a giveaway to get a few of these posters into people’s hands, so watch out for that one. Details coming real soon.
If you haven’t seen DRIVE yet, get on it!