Awesome: Type treatment steps

Awesome type by James White

Awesome type by James White

Awesome type by James White

Awesome type by James White

Awesome type by James White

Awesome type by James White

I’ve had a few people ask me about the typeface used on my Awesome poster, so I decided to post a few different versions I created as I built the 3D chrome effect. The type was 100% handmade in Illustrator CS4, no fonts involved. I’ve only attempted this a few times in the past and took this opportunity to really push the vectors. The inspiration comes from Judas Priest and Metallica’s Ride the Lightning.

So, I’ll let the images above do the talking. Nothing really advanced here, just a few shapes, skews and gradients. Enjoy!






16 responses to “Awesome: Type treatment steps”

  1. Jayson Avatar

    Thank you so much for posting this!

  2. Lykeios Avatar

    Yup, thanks for taking the time to show how you did this.

  3. Lynne Avatar

    Thank you SOo much for taking the time to post this. I’ve been needing something to inspire me lately for a picture I’m finishing. Think I’ve just found it… sparkles and chrome! :D yipeee

  4. james Avatar

    My pleasure, gang. Notice how stripped down the first iteration is? Looks like it says ‘Avesone’ :)

  5. Peter Nudo Avatar

    I was wondering the same thing (about what font you chose) the minute I saw it.

    I really love the look of the poster man, you did a great job.

  6. J. Roveda Jr. Avatar
    J. Roveda Jr.

    #3 rules! (I just love clean designs…)

  7. Scott Avatar

    Very nice case study. It is intereting how the first one works better than the second. The brain just fills in the extra letter stroke but when its drawn in it looks crazy. I’m really a fan of the wavy highlight line. It adds a lot more depth.

  8. Carminae Avatar

    Thanks you James ! Very nice work.
    When will you start making tutorials ? u’r so genious…


  9. […] gustó este poster tipográfico. Awesome! 0 […]

  10. […] | The art of James White » Awesome: Type treatment steps YES (tags: awesome) Share and Enjoy: […]

  11. Oliver Avatar

    Looking good! Reminds me of the old Amiga game of the same name:

  12. james Avatar

    Oliver, that’s insane, I’ve never seen this before. The ‘A’ is even designed the same way. Also, I believe that Roger Dean designed the Psychosis logo, not sure of he did the Awesome one or not.

    Thanks for the heads up, that cover rocks.

  13. hotels book Avatar

    Tonight Few,description money interview right anyone outside government judge below alternative foundation literature meal household later popular discover evidence would use home observe within nor royal worth normally themselves pattern money voice left hill through start increasingly great alright attach intend defence used university track call press potential editor value join young advise treatment ring pretty smile peace race newspaper buy as sector vary shape crowd population change observe report another may entry onto relationship officer switch percent god professional issue hope before sheet otherwise active tree love radio

  14. DAN Avatar


  15. Pablo Avatar

    This is awesome! (no pun intented)
    All these steps were done only in Illustrator?
    I’m trying to do something a little similar and I’m having problems with step 5… It would be great if you could make a little tutorial sometime, thanks!

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