2008 Toyota Matrix designs

2008 Toyota Matrix by James White

I was recently given the wonderful opportunity to work on a Toyota campaign promoting the 2008 Matrix. I was supplied with a rendering of the car and I was to create three unique designs based on characters in the campaign. Being a metalhead, I leaped at the opportunity to create a modern car with flames and rivets.

This project felt like I was designing real Hot Wheels cars. Needless to say, I had a blast working on these.

We had an equivalent concept here in Canada, but this campaign never made it north of the border. But this was a part of the Your Other You campaign in the US.






3 responses to “2008 Toyota Matrix designs”

  1. Joseph Cotten Avatar

    How fun, man! I’m loving the rivits! I also love the way you’re working with the body panels in each one. Good stuff!

  2. ferzam Avatar

    very nice!!! hat’s off!

  3. newbeenew Avatar

    The most interesting fact that today, i see same article:).
    Although I do not remember there may be a link to the source,
    but probably not – but your site look solid.

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