Far Cry 3: Blood Dragon – Omega Force

Far Cry 3: Blood Dragon - Omega Force

With tomorrow’s release of Far Cry 3: Blood Dragon, I’m proud to unleash my latest art for Dean and all my pals at UbiSoft. Since we focused on protagonist Rex Colt for the previous art, we all wanted to do something with the bad guys. And who better than the Omega Force?

UbiSoft really cut me loose on this one, letting me do basically whatever I wanted. Scan lines, pink wireframes, lightning, LED glows… man, everything I love. I even managed to sneak in a silhouette of Outpost #31, the base in my favorite horror movie THE THING. Don’t even think my dudes at Ubi caught that one. Heh heh.

Be sure to watch for the release of Far Cry 3: Blood Dragon tomorrow! Can’t wait!

Far Cry 3: Blood Dragon art


• Full poster art.

Far Cry 3: Blood Dragon poster

• Teaser poster art.

Far Cry 3: Blood Dragon logos

• Logo design concepts.

Blood Dragon poster comps

• Early poster art concepts.

Blood Dragon poster

• Poster builds.

Blood Dragon sketches

• Quick character pose doodles for the UbiSoft team.

I’m extremely proud to show the work I’ve been doing for UbiSoft in support of their upcoming release, FAR CRY 3: BLOOD DRAGON. Me and the team at UbiSoft have been carving this stuff out for the past 8 months or so and having a great time the entire way. The game is super 80’s movie inspired, stealing cues from genre action films and VHS culture, so as you can imagine I was ALL OVER this thing. As the materials were linked online over the past month, a few keen-eyed nerds spotted a potential Signalnoise influence, well I can finally say that you were right.

We started off by designing the main logo for the game, seen above on the posters. Chrome letters and pink paint, we knew what we wanted right off the bat so I got to it. The posters were the biggest deal, and had me doing sketches and comps as we figured out where things would land to compliment the game aesthetic and all the awesome crap we loved as kids. When you have a client writing back saying stuff like “MORE FUCKING LIGHTNING!”, you know you fell in with a great crowd. I pulled out the Struzan-inspired techniques and got to it.

I should also point out, that’s one of my favorite action stars in there, Michael Biehn. You’ll remember him from TERMINATOR, ALIENS and THE ABYSS. He’s the star of the game and it was amazing to use his likeness in this piece. I was shaking as I built that poster.

That video was created by the team at UbiSoft and… wow, it just blew my face clean off. 80s animation, VCR tracking, so good. I didn’t have anything to with the trailer and I saw it for the first time when it was launched yesterday. I just needed to include it here out of pure love. The best game ad I’ve ever seen. So proud of my pals at UbiSoft.

There will be more to come as UbiSoft and I plot more goodies for FAR CRY 3: BLOOD DRAGON (which launches May 1, I believe). A giant shout-out to my pals Jason Eisener for linking me to this amazing project, and to my new partner in ’80s crime, Dean Evans for keeping me laughing and inspired the entire time.

Green Lantern illustration: Animated Gif

Green Lantern by James White

Here is my Green Lantern power battery illustration as an animated GIF to display the importance of texture and lighting.

To do the style seen in my recent work I always build my base shapes in Illustrator first before moving into Photoshop. Illustrator allows me to get really precise with the shapes and colour, making sure those bezier points are working for me. But the texture and lighting work in Photoshop is what really brings these otherwise flat illustrations to life.

The first frame of the GIF is my flat vectors (and a bit of brush masking), and the second is with all the effects turned on.

Calvin and Hobbes PS3 box art

Calvin and Hobbes PS3 box art

I can’t talk about any project details (game industry NDA stuff), but I’ll just leave this right here.

EDIT: Yep, this was an April Fools gag that I put together this weekend. Most of you got wise to it pretty early. To those who thought it might be the real deal, whoops! My apologies to Bill Watterson who probably never saw this thing anyway. But hey, gotta be polite.

To the marketing people at Sony… don’t get any ideas.

Mixed bag of recent illustrations

Hubble illustration by James White

Kill Bill illustration by James White

RoboCop illustration by James White

WeirdBeard illustration by James White

Deadlines have been packed throughout the last 2 weeks so my illustration output has slowed a bit. But, here is a batch of the latest. As usual, it’s a mixed bag. The Hubble Space Telescope, ‘The Bride’ from KILL BILL and my main man RoboCop.

That grumpy looking lumberjack was created for my pal Jerko. We were having a few cold ones the other night and he told me about this story he was working on, hinging on something from an old horror magazine. Jerko loves his horror. I cracked out the sketchbook and we worked up a doodle. That’s my take on the main character, WeirdBeard.

Things have been moving on the illustration front, and my output ended up landing me a really cool client gig. Banged out 3 illustrations for none other than the Canon camera company last week. Once I get the green light I’ll post them up. Super fun.

Big thanks to my pal Andy Cotnam for the helpful advice on the RoboCop!

Movie posters that weren’t

Karate Kid poster by James White

Labyrinth poster by James White

Rocky 3 poster by James White

Skyfall poster by James White

Predator poster by James White

Sketches by James White

If you’ve been following my work over the past year, you may have come across several posters that I designed for my favorite movies. I created pieces for DRIVE, BLADE RUNNER, THE THING, MASTERS OF THE UNIVERSE, INDIANA JONES, TERMINATOR 2 and some others, all of which can be found in my portfolio. I made it my mission to break into the alternative art movie poster industry, but unfortunately only 2 posters were officially printed and offered for sale. The others remained in legal limbo, personal development, self-initiated projects… whatever you want to call it.

Aside from what was released online I did a lot of work behind the scenes developing ideas and visuals for many of my favorite movies. I never had permission, I designed them merely for my own enjoyment and practise. Most are thumbnails in my sketchbook while others I pushed to a digital sketch. Seen above are 5 posters that never got out of the concept phase. Very few people have seen these up until now. The Signalnoise movie posters that weren’t.

Before I build my posters in final vector format, I mock things up in Photoshop to experiment with the composition, colours and texture. Normally I cobble together found photos and movie stills as reference, then “paint” the entire poster from scratch. Ideas tend to shift and change as I go, which is why you’ll see differences between the ink sketches and the digital mock-ups above.

These concepts have been sitting on my computer for months, figured I’d post them. And the thing is, this isn’t all of them so you might see a ‘Part II’ to this post in the future.

‘The Arrival’ illustration

The Arrival illustration

The Arrival illustration

The Arrival illustration

I’ve been creating illustrations in this style for about a month now, a kind of ongoing experiment of forcing myself into a new process. I was hanging out with some friends last week and one of the bits of feedback I got on the new work was “create some original material”. As in, not something attached to a franchise. Good point there, so I got at it.

Here’s an illustration titled ‘The Arrival’, depicting an adventuring kid out in the woods who witnesses a big meteor falling to earth. Simple little idea. Maybe the start of a story? Who knows.

I’ve been getting a lot of people asking what software I’m using to make these things, so seen above are 3 versions of the illustration. The original concept from my sketchbook, the straight vectors in Illustrator, then my final in Photoshop. Should give you a rough idea of how I build up the illustrations.

Help Japan: 2 years later

Help Japan

If you know me at all, you’ll also know that I don’t discuss my Help Japan poster very often. Of all my posters and designs it was the one that reached the furthest, was seen by the widest audience, and galvanized charitable funds far above my expectation. This all happened 2 years ago and it’s taken me this long to approach the subject publicly, and personally.

I create lots of stuff, the size of my portfolio is proof of that. So when something happens where I think my creative efforts may help, I’ll give it a shot. That’s what happened on the morning of March 11, 2011 when news reached me about what happened in Japan. I made something to raise money, much the same as the ladies in the seniors’ home who held a bake sale around the corner from my house. I’d sell my poster via my online store and donate the proceeds to the Canadian Red Cross. A simple little idea, I thought. So I got started.

Within an hour my poster went viral.

I started getting phone calls from the New York Times and other big publications. The response was intimidatingly positive as I started setting up the print run, ordering shipping supplies and enlisting friends to help me with all the work. A LOT of work, hundreds of tubes to be packed, processed and shipped but it was definitely worth it given the cause. I couldn’t believe it.

Then the unexpected happened. Even if you have the best intentions possible, sometimes things can come out of left field to give you a knock. When a story, video, or piece of art goes viral it breaches the bubble of personal audience and goes out to the general online public, which exposes you to not only the positive, but to the negative. It’s no secret that the negative screams louder than the positive, especially with the anonymity of the internet. This was a harsh reality hit me head-on.

Each morning during my time packing, shipping, corresponding and donating I was receiving emails and blog comments from those who took it upon themselves to tell me I was doing something horrible. The remarks were almost frightening, ranging from harsh design critiques, cultural differences and personal attacks on my character. They’re all still live here and here, if you need some context. For a time I was even scared of answering my own phone. For a freelancer working alone out of a small home office, this wasn’t easy to deal with in the least. But I kept forcing the bigger picture into my head: the good cause.

This is when Fast Company decided to rear its head. In this article entitled ‘Is This Poster to Aid Japan’s Tsunami Victims a Crime Against Design?’, John Pavlus took it upon himself to voice his opinion about my charitable endeavour. It should be noted right away that neither Fast Company, nor John himself, contacted me for a statement prior to posting the article on their very well-travelled website. A pretty key mis-step in journalism I would well imagine, especially given the gravity of the topic at hand. Unknown to anyone but myself (and close friends), this article alone caused the most damage to me and my campaign, igniting not only a new round of harsh emails and comments… but this time, from within the design community. A field I love and respect. This alone caused me to almost shut down the campaign.

Despite all of this, the campaign was seen through and raised around $20,000 for the Canadian Red Cross as I shipped posters out of my basement. I said earlier, far and above the original little idea.

So, why am I writing this 2 years later? It’s not out of disagreement with nay-sayers and it’s certainly not an attempt to garner sympathy or encouragement (seriously, please withhold comments of that nature, guys). I’ve been running this blog for 5 years and I’ve always felt a certain responsibility to my audience (specifically designers) to discuss the industry through experience, as transparently as possible. We all have ups and downs, and we all have stories surrounding them. My reasons are 2-fold…

First, be careful. If your main goal is for something to “go viral” in whatever form, be careful. Your work will be reaching a much wider audience and in some cases people won’t think twice about voicing harsh opinion several times over to a complete stranger. Growing a thick skin only comes through experience. Even though you have the best intentions, your truth might get contorted and thrown under the bus. So be careful.

And second, stick it out. If you are doing something with nothing but the best intentions do NOT let those people stop you, whether they are anonymous critics or writers on respected websites. If you’re doing what you believe in, and you’re doing it for others don’t let an elusive negative force stop you, even if it sticks with you well after the fact.

2 years later, I’m thinking hard on all this stuff and despite the harsh language directed toward me, my design and my campaign, I wouldn’t have done it any differently.