I’m back in the Signalnoise HQ after a fantastic holiday visiting parents and doing some general loafing. I always look forward to this time of year not only because of the gifts and great food, but because it gives me a time to sit back, reflect, ponder and assess what the heck I’m doing. More importantly, HOW I’m doing it. With a new year comes change and I took that bull by the horns.
I hit some serious snags last year with my company, the largest of which was my online presence and communications. For a while now I’ve felt very cluttered and scattered, a direct result of having too many online thingys that I was trying to maintain, update, laugh at, scoff at, freshen up, comment back, etc. In short, I’ve had enough. So I set up the laptop on my parents’ kitchen table and began shutting stuff down. Ditched some online services, unsubscribed from newsletters and feeds, shut down some social media options and unfriended about 50 people from Facebook. No mercy! Cleaned house.
But the biggest heap I needed to straighten out was Signalnoise itself. My website. It was feeling a bit bulky with a lack of focus. Somehow it wasn’t representing what I needed it to represent. It needed to be streamlined so I put in some serious hours over here.
So what you’re looking at is the new Signalnoise. At a glance it will look pretty similar in tone to the previous, but this is a completely new framework. I shuffled things around and brought a few items right to the forefront: Upcoming Talks and the Signalnoise Newsletter. Both of these areas will have significant use in 2013 as I amp up my communication and live appearances. There will also be more focused and related blasts through social media.
And all of this will revolve around getting my work out there. Gum Cards and movie posters will be amping up very soon and this new system will be playing directly into all those projects, keeping me in closer touch with those who are interested.
Fitter. Happier. More productive. Happy 2013 everyone. Let’s light this thing up.
PS. The mobile version of the site is still a bit weird. Cut me some slack, I’m new to this “responsive” jazz all the kids are talkin’ about.