Here we go, part 2 of The Chronicle Herald post that went up yesterday.
The spine of this entire Herald project was the sprawling landscape illustration where all of the colours, elements, motifs and textures are brought together into a form that represents Atlantic Canada. The concept came straight from Sam at Revolve and was something I was real excited about right out of the gate. It needed to be easily recognizable, fun and unique. Given our proximity to the ocean, I knew there was no better element to represent our part of Canada. I wanted waves, flow, a real “liquid landscape”.
After I got the colours and form in place, it was then a matter of populating our invented landscape with people, animals, trees, buildings, vehicles and whatever else to represent our part of the country along with the sections of the newspaper. I pulled a bunch of those out to show you in the images above.
Lots of hours planted into this thing, real proud of the final product. This wasn’t about me, or my portfolio, or making it “cool” … rather this represents the east coast of Canada which has been my home for most of my life. Certain amount of pride comes along with creating something for us Atlantic Canadians.
If you look at the Herald website and their branding materials you can see bits and pieces of this illustration sprinkled in there, but I’m not sure if this was ever used to it’s fullest capacity. Aw well, one of those things.