Downloadable DRIVE Blu-Ray cover

Today is the day DRIVE is released on Blu-Ray in North America, and to celebrate one of the most talked-about movies of 2011 Signalnoise and Mystery Box has put together a little package of goodies available to download.

Since a lot of people will be grabbing the Blu-Ray today, included in the download you will get a PDF version of my own DRIVE Blu-Ray sleeve design all ready for print. I designed everything up proper and cut out all the marketing boloney. For the fans. Here’s what you do:

1. Download the ZIP file here: Signalnoise DRIVE Blu-ray cover.
2. Unzip that sucker and open signalnoise_drivebluray.pdf.
3. Print that thing, preferably on an 8.5″ x 14″ paper at 100%.
4. Cut along the crop marks, use a knife and ruler for maximum results.
5. Slip it into your DRIVE Blu-Ray case. Done.

Along with the Blu-Ray cover we have included a couple of iPhone and iPad wallpapers to sweeten the deal. Add some hot pink to your favorite mobile device. Enjoy!

SNBC:65 – Lots of stories

If you missed out on tuning into SNBC:65 last week, here is the recorded version. I haven’t done a broadcast in quite a while after working on a weekly schedule for over a year. Took a little break for a number of reasons, and this broadcast tells a lot of the stories why.

I also get into what has been going on since last September, how it all happened and what is going on now. I discuss the DRIVE poster, my fun and hilarious work with Kevin Smith, and signing on with the agency Mystery Box.

It’s been a strange but great few months. So have a watch. Hope you enjoy.

Battle Beasts

Fire! Wood! Water! Hasbro licensed these wicked dudes from Takara Japan to sell in the States and elsewhere in 1987. They were a Transformers spin-off in Japan, but Hasbro decided not to tie into that continuity with their own marketing. The mid 80′s was a time when many toys had some sort of gimmick to help sell them, in this case, each Battle Beast had a heat sensitive sticker on its chest that revealed either fire, wood, or water. A sort of paper, rock, scissors in toy form. Fire beat wood, wood beat water, and water beat fire…if you were a super lucky kid, there existed rare and mythical Sunburst figures; find one, and you could beat anyone. Bad ass.

Battle Beasts came packaged in pairs, which was strange at the time. I remember thinking how cool it was to get “two for the price of one”, although it’s a pretty commonplace tactic these days. I always considered the pairings to be like pro wrestling tag teams. My first pack consisted of the Rhino and the Fox; whenever there was a Beast Battle Royal in my back yard, those two always found a way to come out victorious. Still my favorites to this day.

My brother and I collected every one of these pint-sized animal warriors along with their many play sets; looking back, we had some really fun times with them. Unfortunately, somewhere along the road to adulthood my collection must have landed in the trash. The same old sad story. When I took a quick peek on eBay for some of these figures, I was astonished at how much they are going for. Like adding salt to the wound. While it doesn’t seem as if I’ll be scooping up any replacements anytime soon, at least I’ve got the memories.

Awesome figure photography by =Disney-Stock on DeviantArt.

Movie Poster Monday 6: GREMLINS

Film on Paper presents … the movie poster for GREMLINS.

Director: Joe Dante
Genre(s) of Film: Fantasy | Horror
Origin of Poster: USA
Year of Poster: 1984
Designer: Intralink Film Graphic Design
Artist: John Alvin

Signalnoise in association with Film on Paper brings you Movie Poster Monday. We will be showcasing a movie poster to start every week, so be sure to check out future posts for some great art from cinema’s past.

Thoughts on the new DC Comics logo

Last night I saw the new DC Comics and DC Entertainment logos via Bleeding Cool, shown above. I spent the next hour or so scrutinizing this revised mark from top to bottom trying to formulate some kind of response, or just trying to make sense of it in my head. Instead, I just put out a tweet to see what my followers might have to say on the topic.

I was asked quite a bit last night what my thoughts were on this revision, so I decided to form it into a blog post because it seems the conversation is pretty heated, and ultimately 1-sided. The typical knee-jerk reaction to a big logo redesign is almost always negative, especially on the internet. Everyone thinks their opinion/idea is better than the one executed, so it quickly becomes a pissing match to see who can hate it the most using the most profanity. While at the same time, accomplishing nothing. I refer you to the Bleeding Cool comments.

My first reaction was confusion as I didn’t feel DC really needed to pursue an identity redesign considering they launched their previous logo only in 2005. It was met with mixed reviews, I dished out a few myself, but ultimately the logo did a great job of capturing youthful excitement (we ARE talking comic books here) and the animated version in their movie intro credits looked great. I was completely blindsided by yesterday’s launch, and woke up today with the same confused feeling. In short, why the redesign and the departure from their established legacy? Here’s the DC Comics logo history:

The new logo is quite nice. Combination of the D unveiling the C is pretty clever. The page-turn looks a little bit like a sticker being peeled away, but I can see what they were going for and an animated version for their movies might look pretty good. I would love to see a process piece written to show how they arrived at this conclusion, and what designs may have went unused.

I was recently having a cold one with my pal Dave Howlett who works at Strange Adventures, and he knows more about (and loves) comics more than anyone I know. He brought up that DC was looking to add more adult material to their comics because their audience had gotten older, ie. our generation of 30-somethings. But there are two problems here: 1) they would be completely disregarding the youth market who had supported them for decades, plus 2) they are turning off the longtime fans with all these sweeping changes to their beloved and familiar characters. This idea echoes in the new logo … the kids aren’t going to notice it, and the old-school fans might feel abandoned.

It’s a confusing move that has left me scratching my head. What do you think?

Addition: DC hasn’t made it clear exactly where this logo will be used. Of all my reading today, details have been a bit scarce. If anyone has any info, feel free to post.

DRIVE poster on the Heidelberg press

• Getting ready to fire up the press.

• The Heidelberg tried to literally define "hot pink" with this small mishap.

Here is a little video I cut together after visiting Bounty Print this morning to sign-off on my DRIVE poster. They fired up the Heidelberg press when I was there so I shot a bit of footage. Amazing to see this beast of a press firing off my poster. The thing is bigger than my house.

The DRIVE poster launches on January 19, one week from today. Details here.

“Nightcall” by Kavinsky from the DRIVE soundtrack.

DRIVE poster details and availability

I’m being hit from all sides this past week regarding information on my DRIVE poster. Most of the emails, tweets and Facebook notes are asking the same questions so an official update on the blog is in order to get the information out there on all fronts. So, here’s how things will be going down.

The DRIVE posters are currently being set up over at Bounty Print in Halifax on their giant 6-colour Heidleberg press. They will be printed at 22″ x 28″ on Starbrite Velvet 80lb cover. Additionally, There will be a very small run of 24″ x 36″ oversized DRIVE posters available on semi-gloss poster stock. If you are looking at getting one of these ones on launch day I urge you to act fast as the numbers will be very low.

Here are the summarized details:

DRIVE poster launch: January 19, 2012. 1pm EST in the Signalnoise Store.
22″ x 28″ posters, edition of 300: $50.00 + shipping
24″ x 36″ posters, edition of 30: $90.00 + shipping

The Signalnoise Store will be activated on launch day to purchase the DRIVE posters. The absolute best way to get a head start is to follow my Twitter, as I will be posting the news as soon as they are available. To dispel any rumours, there is no lottery and the DRIVE posters will be available first come, first served. Mark your calendars.

If you have any questions, I urge you to ask via the comments on this post and I will update with any details needed. A huge thanks for all the interest in this design, everyone. This is the largest Signalnoise poster launch to date and the response so far has been amazing.

Movie Poster Monday 5: PALE RIDER

Film on Paper presents … the movie poster for PALE RIDER.

Director: Clint Eastwood
Genre(s) of Film: Western
Origin of Poster: International
Year of Poster: 1985
Designer: Bill Gold
Artist: David Grove

Signalnoise in association with Film on Paper brings you Movie Poster Monday. We will be showcasing a movie poster to start every week, so be sure to check out future posts for some great art from cinema’s past.