The New FITC Identity

Leave a Reply

Comment as a guest.

  1. That is very slick. I like how you connected the T and C. The black on red is my favorite color pair. Great work :)

  2. Pure graphic design pulled straight from the old school with a modern sensibility. Love it. Why can’t these young whippersnappers pick up on this stuff?

  3. What a great client to have! Sounds like it was a dream gig working with the fitc folks. Congrats on landing that!

    Dude, I love this identity. It really nails the goals, with a clean and forward-looking feel, with a prominent creative and even whimsical edge.

    For some reason, it makes me think of Bladerunner. God only knows why, but anything that does that HAS to be great.

  4. That f has more implications than I think you thought about apart from looking like a crocked S – which I think you should look into before you sign it off.

    Also it looks too similar to so many other sites out there like leica.com and has little originality.

  5. Just checked the previous version of logo and flick and I can say that you have done great job. While keeping similar colors and idea of logo you have achieved significantly better version of it. I can give you 10/10 :)

Sliding Sidebar

Signalnoise James White

About James

James White is a digital artist and speaker hailing from Dartmouth, Nova Scotia, Canada. With over 20 years of experience, James has worked with many international brands and has taken the stage at design conferences across the globe. He loves hot pink, chrome text and stuff from the 1980s.

Follow me