I’m super excited to show my newest identity work, a logo re-design for my friends at the mighty FITC Events, who are going through some heavy changes and redefinement. Check out the full details right here.
I’ve been attending FITC events for the last 3 years, and have had the opportunity to speak twice in Toronto. I’ve gotten to know much of the people behind the event as well as friends whom I only see at FITC. I look forward to my annual trek to Toronto each year and I hope to attend the other events around the globe at some point.
While attending FITC Toronto 2010 in May of this year, I was approached by my pal Shawn Pucknell (the Grand Poobah of FITC) to develop the creative for the following year’s event, FITC Toronto 2012. I’ve spoken at FITC twice so far and being a huge fan of the event and the entire crew behind it, I jumped at the opportunity to work with my friends. Shawn gave me creative freedom to develop the bits and pieces they will be using to promote and showcase at the event next year. I started looking at everything including the FITC identity which, at the time, had no idea if it would be used or not.
Here are a couple of snips as I worked on the identity, but you can check out the full FITC Logo Process over on Web Design Wall. All kinds of behind-the-scenes images and babbling. Be sure to check it out.
I’m super proud to have been able to work with my pals at FITC, and I’ll see you all at FITC Toronto 2012 next April!