1983 Apple Gift Catalog

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  1. Thanks Stephen! I really want one of those tees. Hilariously enough, the father in that t-shirt photo looks like a thinner/younger version of Microsoft’s Steve Balmer.

  2. The classic Apple logo actually look really nice, and its amazing if you think that the time these things came out its just a mind blowing idea with such simplicity, probably at the time these came out people are still chasing after “luxury”.

  3. Is this actually real? I can’t think Apple had the money in ’83 to produce this stuff – do you think people really bought it? I’d love to meet someone with the wall hanging.

  4. Andy Warhol did a riff on the Apple logo around that time, which I could kick myself for not snaggin an original of. Needless to say, it’s appreciated…

  5. Woz wears that very belt buckle in that iconic shot of him and Jobs in a tech factory (?at Apple?) from this period (Jobs has a popped collar, to complete the contrast between the two)

  6. I have most of this stuff at home and in storage. 100’s of T-shirts, though most were employee-only project shirts, not available in the store. The 1980’s store was awesome, though. Much more merchandise than shown here.

    And yes, @Steve, Apple had PLENTY of money for this kind of stuff in 1983. Are you kidding? We were riding high and this stuff was selling like crazy!

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Signalnoise James White

About James

James White is a digital artist and speaker hailing from Dartmouth, Nova Scotia, Canada. With over 20 years of experience, James has worked with many international brands and has taken the stage at design conferences across the globe. He loves hot pink, chrome text and stuff from the 1980s.

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