If you tuned into Signalnoise Broadcast 12 last week, you will have gotten a sneak peek at my new personal project. Coming very soon to the Signalnoise Store will be my first line of designer t-shirts, consisting of 4 designs to start. This new Signalnoise venture is self-initiated and the production is footed by me alone, no investors or loans. More details will be coming over the next week or so.

That being said, I wanted to talk a bit about this preview image. I’ve worked a lot with wonderful companies and brands throughout the years creating collateral and promotional materials for their products, so when I started working on the supporting materials for my brand I thought it would be fun to think along the same lines as those clients. In the case of this preview image, I wanted something that might look appropriate in a fashion magazine, adding a bit of rock n’ roll yet reference the Signalnoise history of work.

The base image was kindly supplied by the folks at Thinkstock, and I proceeded to spend many hours changing the elements and adding my own work. I thought it would be funny to see my posters littered about an alley like they were unwanted advertisements.

In short, you don’t need to be a big client in order to make your brand strong and your ideas a reality. Treat your stuff like their stuff. Stay tuned for more details as I ramp up the Signalnoise t-shirt launch!