Alt/1977 by Alex Varanese

Alex Varanese is a beast. I might have said that before, but he just doesn’t quit. Check out these re-imaginings of modern gear as if they existed back in 1977, the year I was born. Beautifully rendered compositions with some awesome tongue-and-cheek humor worked into these pieces. It’s insane how much I want that wood-paneled Microcade 3000.

Hey Atari, can you please hire Alex to help reboot your 1970′s product nostalgia?

In case you missed it, Alex was featured on Signalnoise a while back in a post called The Process of Alex Varanese, the title is self-explanatory. You can check out more of Alex’s work on his website, and check out this project on his Behance.

8 Comments

  1. My god is that ever sweet. Makes me want to dive into some 3D work. Anybody know his program of choice?

  2. 3DS Max according to the screenshots in his process article.
    Great work.

  3. Great post. The man makes some cool images. But, I think something to be aware of or make note: Are the images great because they are great or are they great because of their ability to reflect a retro feel? This style has evolved, there’s a reason there is the term “retro”. But what makes retro art like this great? For me it is the latter. Its not neccessarily that the art itself is great, but Alex’s ability to capture that old school advertising style and feel…

  4. Wow. These are extraordinary. I love the walnut casing on everything, and yeah—it would be pretty bloomin’ amazing to have any vintage Atari console remade like this.

  5. Very nice work….and what an awesome year!! my bday year too :)

  6. Ediglow

    Amazing :D
    Would it be possible to buy prints ?

  7. @Mike I think these images are great and the process amazing. I don’t think it’s solely because they are retro, but retro-futurism. The colour palette and style is without question a throwback to the 70′s, the form and design is extremely modern. I think that’s why they’re so captivating. Mixing past success with today’s innovation.

  8. Luigi

    I WANT to buy these posters, is it possible???

Leave a Reply