Michael Bierut is a partner at the mighty Pentagram Design in New York. His client list includes Alliance for Downtown New York, Benetton, the Council of Fashion Designers of America, Alfred A. Knopf, the Walt Disney Company, Mohawk Paper Mills, Motorola, MillerCoors, the Toy Industry Association, Princeton University, Yale School of Architecture, New York University . . . the list goes on and on.
Posted above is a presentation Michael gave at the Galapagos Art Space in Brooklyn last month, a very honest, direct and humorous talk on the topic of clients. Good clients, bad clients, the traits of both, keeping good ones, getting rid of bad ones, etc. I found Michael’s points of view on the topic of clients extremely sobering, to the point of my feeling the need to change how I conduct Signalnoise in order to find those connections with clients needed to, not get rich, but to do good work with good people.
This is a video all designers should watch whether you are a seasoned veteran or a student. It’s a short 50 minutes, and well worth the time. Please have a watch, and please pass this on.