2008 Toyota Matrix designs

2008 Toyota Matrix by James White

I was recently given the wonderful opportunity to work on a Toyota campaign promoting the 2008 Matrix. I was supplied with a rendering of the car and I was to create three unique designs based on characters in the campaign. Being a metalhead, I leaped at the opportunity to create a modern car with flames and rivets.

This project felt like I was designing real Hot Wheels cars. Needless to say, I had a blast working on these.

We had an equivalent concept here in Canada, but this campaign never made it north of the border. But this was a part of the Your Other You campaign in the US.


  1. How fun, man! I’m loving the rivits! I also love the way you’re working with the body panels in each one. Good stuff!

  2. very nice!!! hat’s off!

  3. The most interesting fact that today, i see same article:).
    Although I do not remember there may be a link to the source,
    but probably not – but your site look solid.

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