I was recently given the wonderful opportunity to work on a Toyota campaign promoting the 2008 Matrix. I was supplied with a rendering of the car and I was to create three unique designs based on characters in the campaign. Being a metalhead, I leaped at the opportunity to create a modern car with flames and rivets.

This project felt like I was designing real Hot Wheels cars. Needless to say, I had a blast working on these.

We had an equivalent concept here in Canada, but this campaign never made it north of the border. But this was a part of the Your Other You campaign in the US.