I don’t know a whole lot about cars, but I’ve always been intrigued by car commercials. In order for car companies to make their newest autos look fresh and on the cutting edge they are forced to invest in the latest and greatest design and effects going. They may have short shelf-life, but the forward-thinking car commercials tend to be at the forefront of wicked new video styles.
A prime example is this new ad for the Lexus IS-F. The engine sound was recorded while slick and fast abstract 3D shapes bolt around the screen to make the sound visual. I’m not sure what company did the work on this piece, but it turned out beautiful for what I’m sure was a very difficult concept to develop.